We're well into back-to-school, or BTS, shopping season. As one of the most important shopping seasons of the year, customer experience is key. This article features Testers identifying what makes a good experience.
“This new report by user research platform UserTesting identifies which BTS shopping experiences were the best across multiple web devices and physical stores. To compare the BTS shopping experience among five top retailers, UserTesting conducted a study with 270 participants, evaluating the various types of shopping experiences at Target, Wal-Mart, Staples, Office Depot and Amazon.com."